August 10, 2021, 0 Comments

How Social Media Works

Communication via social media has its own nuances and guidelines which you must adhere to in order for it to produce desired results.

Therefore, it is expedient for digital Marketers, and communication strategists, and anyone who uses social media platforms to understand the psychology of people on social media. Social media can’t be done carelessly if you want to get the desired result.

You must understand that real people “exist” on social media platforms. With this in mind, you should be deliberate in taking into account the best practices to adopt when you do updates or make posts.


Communicating face to face is stressful, but communicating virtually or through social media removes all the body language and facial cues we usually have to deal with in order to decode messages passed from the other party in a face to face communication.

People on social media are much more RELAXED and CASUAL because they do not have to consider each others’ body signals.

According to Buffer “The likes, comments and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties, and joys.”

Especially as a PR person or marketer once you understand the psychology of social media, you can bring your customer closer, loyal and establish a relationship with them through your post on social media. Just be deliberate on Social Media!

Social media also removes the emotions and facial cues involved in face-to-face communication. People on social media just “chat or post” on social media without giving up their emotions. The emoticons embedded on social media does not really translate the real feeling of users. Emoticons are deceptive and remain what they are “icons”

On social media, we have the leisure to edit, re-edit and refine our posts. What psychologists call self-presentation: basically means, positioning yourself the way you want to be seen. This to a large extent will enable marketers and individuals to properly sieve and only pass the real message.

Ask yourself and your team intently, what is the aim and objective of this post? will what you are about to post get the needed engagement? how do you need to post, with an accompanying image or just text, what creative suits the post, video, or banner? When is the best time to post? Until you are able to clearly determine what you set out to achieve, hold on don’t hit the send/post button just yet.

Learn to post right!
Ultimately, have this at the back of your mind before you hit the post or send button on any social media platform.
Ask yourself, will this post generate more Likes, followers, comments, and shares? In a nutshell.
Think about any post before you publish it or share. Does it align?

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