Are you are a business owner who is interested in doing a giveaway on Instagram?
In this post you will learn a step by step process to have a successful campaign.
Instagram giveaway is a powerful strategy for customer acquisition and getting massive sales.
It is a very potent marketing strategy!
We all know how increasingly difficult it gets these days to grow Instagram page. You must essentially be a creative person to pull people to your page.
You must have seen Sweepstakes and Giveaways on Instagram where you are required to follow a page to stand a chance to win an enticing Prize.
Instagram giveaways are unarguably the most effective ways to pull followership to your Instagram account. If done properly, Instagram Giveaways will help you receive more followers, more likes, and more engagements.
Step 1: Be clear about the objective and goal you want to achieve – Is it more followers on Instagram or you want to go viral?
Step 2: Decide on a prize for your Giveaway – What is the reward for winners?
Step 3: Be clear about the rules of your giveaway – What do you want participants to do to enter or qualify for the giveaway.
Step 4: Create content ahead of time – Decide on the photos, the videos and text for posts.
Step 5: Decide on a hashtag that participants can use to search or promote the Giveaway campaign.
Step 6: Announce your giveaway with a teaser post on Instagram to prep participants.
Step 7: Select a Winner – You can use a tool to help you pick a winner at random.
You should be clear about your goal and objective of the Giveaway. Generally, Giveaways are done to gain followers and activate engagements. It is a powerful marketing strategy. In deciding you objectives, take into consideration of some Instagram limitations-For instance, you can not add a hyperlink to a IG posts. You can only add a link in your bio. If your goal requires the participants to enter their email, then you may be have to design a sort of landing page.
Here are examples of goals you can set for your giveaway:
To Increase the number of your Instagram followers.
To Increase your interactions.
To encourage Likes and make a post go viral.
To grow your email list.
If you need to include a link you could need tools like PALLYY it is a great tool because it also includes Instagram scheduling which you could use for your campaign.
You should be clear about what you actually want to giveaway to your winner(s). If you deal in product, it would be great to offer it to your winners, but it doesn’t need to be a product you own yourself, you can use any products within your niche. Make sure you Giveaway something within your niche.
To achieve your objective and goal which you have defined in Step 1 your participants must be clear about what is required of them (How to go about it).
Here are the most common giveaway requirements for Instagram Giveaways:
Follow your account on Instagram.
Submit an Instagram post (photo or video contest).
Tag a friend in a comment.
Answer a trivia question correctly.
Like the announcement post for your giveaway.
Comment on the announcement post.
Share the post on Instagram.
Subscribe to your email list.
Now, it’s time to prepare for launch. There are 4 posts you should create:
Announcement post – This is the post that tells people to watch out for your coming giveaway. It should showcase your prize. You can add a list of your requirements for entry in the caption along with a brief description of the prize.
Promotional post – This post should be published days after the Giveaway post has been running. The idea here is to remind your followers about the giveaway halfway through. The purpose is to attract anyone who has yet to enter. Consider using a short video skit or just an image showcasing the prize.
Another Promotional post to publish one day before the giveaway ends – This post gives one last warning to those who haven’t entered or seen your previous posts about the giveaway.
Final post to announce the winner – This is when you will create the final post to announce the winner of your giveaway. Be sure to let the selected winner know how you will contact them so they can claim their prize.
When it comes to planning content ahead of time, use an Instagram scheduling tool to make things a lot easier on yourself.
Like I mentioned earlier, Pallyy is a great choice for this. Beyond the scheduling functionality, it serves as one of the best Instagram analytics tools so you can monitor your performance and create a custom reporting dashboard.
Hashtag is an integral part of any Giveaway campaign. It helps participants to search for the post easily on Instagram. You can include generic hashtags for Giveaways like #giveaway, #giveaways, #win and #contest. Search for niche-specific hashtags as well and use them.
You should also come up with a unique hashtag that you, your participants can use to promote the giveaway.
Something along the lines of #[your brand]giveaway or #[your prize]giveaway would work.
A unique hashtag is useful if one of your requirements is to have participants submit a video or photo.
Now it is time to launch your giveaway!
Publish your announcement post to your account, and create a new Instagram story as well. It is important for you to know how your followers’ timeline is controlled by Instagram algorithm. It places posts from popular accounts first along with posts from accounts the user interacts with the most. Instagram stopped using a chronological timeline ages ago.
This is the reason why requiring participants to like, comment, share and tag a friend is so important. It’ll help the post go viral, which will increase its chances of being seen in your followers’ timelines as well as search results for the hashtags you use.
Instagram stories are influenced by chronology and how much a user interacts with an account’s stories. They’re also much easier to scroll through than the timeline and have an auto-play feature, which makes them more likely to be seen by your followers. This is why it’s important to use both.
You should also promote the giveaway anywhere you have an audience. This includes other social media platforms, your email list and even your website. It’ll help draw more attention to your announcement post.
Make sure you let your participants know when to expect the announcement for the winner, when the giveaway ends.
The way in which you pick a winner will depend on the criteria you used as rules for your giveaway as well as any contest tools you hosted it with.
If you run a photo or video contest, you’ll need to collect all the entries wherever you had participants submit them. You’ll then need to view them all, pick semi-finalists, then pick one single winner.
If you didn’t use a contest tool and didn’t run a photo/video contest, use a tool like WASK to randomly pick a winner from your post’s comment section.
WASK pick instagram giveaway winner
Ensure the winner meets all of the criteria you specified in your announcement post. Contact them via direct message on Instagram. Otherwise, send them an email if you collected their email address as part of the giveaway.
Announce the winner in a separate post. This should encourage them to respond to your DM if they don’t claim their prize right away. Consider giving your winner a timeframe to claim their prize to truly get their attention. You may even need to pick a new winner if they still don’t claim their prize.
Keep winning! Bye for now!!